In the first half of the 70s Great Britain saw the rise of an underground subculture, which turned the graphic design of that time upside down. Punk movement took over fashion, music and visual arts and quickly spread to other countries. Its trademark were ragged clothes, Mohawk hairstyle and rowdy music. Sex Pistols is said to be the first widely recognized punk rock band. The man behind the visual side of their concerts and album covers was Jamie Reid. His most recognizable piece is the cover for “Never mind the bollocks”. The design is based mainly on typography but with the use of very bright, vibrant colors. Such style on a cover fit the rough, trashy punk aesthetics perfectly. Most of Reid’s works were collages, with letters or whole sentences cut out of newspapers, juxtaposed provocatively with other graphic elements or drawings. Collage graphic style set by Jamie Reid became the mark of rebellion, anarchy, fight against the conservative society. It was also a great match for the spontaneous punk rock music.